Erik Broddesson has more than two decades of experience in consumer electronics, retail and ecommerce. He joins Order Nordic from a senior role within purchasing and assortment at LEKIA and has previously held senior positions at Kjell & Company and Bagaren och Kocken, including Chief Commercial Officer and Head of Private Label. He also spent nearly a decade building and managing a sourcing operation in China and has a proven track record of developing profitable own brands.

“Erik is one of the leading figures in our industry when it comes to assortment and purchasing. The fact that he has chosen to join us is a testament to the direction we have set: to become an even stronger and more profitable partner for our customers, with strong own brands at the core. I am very pleased to welcome him to Order Nordic,” says Andreas Rylander, CEO of Order Nordic.

As Head of Assortment, Erik will assume overall responsibility for Order Nordic’s assortment strategy, purchasing and own brands. He will also join the company’s management team.

“Order Nordic has a strong foundation to build on. I look forward to working with the team to shape an assortment that makes a real difference for our customers, both retailers and their end consumers,” says Erik Broddesson.

Erik Broddesson will take up his position on 1 October 2026.

About Order Nordic

Order Nordic AB is a Nordic B2B distributor of consumer electronics and household products, headquartered in Helsingborg, Sweden. The company is part of Catea Group and offers retailers across the Nordic region a broad portfolio of established partner brands alongside its own brands, supported by strong logistics, flexibility and extensive category expertise.