The partnership includes the launch of Haier Europe’s well-known brands Candy and Hoover in the Scandinavian market, where Order Nordic will act as a strategic partner in Sweden, Norway, and Denmark.

Christian Beck, CEO of Order Nordic AB, emphasizes the importance of the partnership:
“This initiative marks a strategic milestone in Order Nordic’s development. By introducing major domestic appliances into our product portfolio, we are taking the next important step in our journey as a leading supplier of home electronics. The partnership with Haier Europe and the launch of Candy and Hoover in Scandinavia open new opportunities to offer our customers an even stronger and more competitive range, while reinforcing and strengthening our position in the market.”

Haier Europe is part of Haier Group, a global leader in major home appliances and ranked as the world’s number one brand in the category for 15 consecutive years (Euromonitor International, 2009–2023). The group employs more than 100,000 people across over 200 countries and is renowned for its innovation, energy-efficient solutions, and user-centric design — making Haier Group a leading player in smart and connected homes.

Through this partnership, Order Nordic introduces a carefully selected range of washing machines and refrigerators from Candy, as well as Hoover’s complete vacuum cleaner assortment, to its retail partners.

“We are proud of our new partnership with Order Nordic, which marks an exciting new chapter for Candy MDA and Hoover SDA,” says Davide Pavanati, Nordic Regional Manager at Haier Europe. “Together, we can evolve in line with customer needs, expand into new markets, and strengthen our presence in the Nordics. Order Nordic’s strong position and extensive network in the region are key to building a long-term and successful collaboration.”

“Candy has enormous potential in the Nordic region. What makes the brand unique is the combination of an attractive price point, stylish design, and robust products with smart features - such as time-saving washing programs, even at standard levels. For retailers, this means a sharp and protected assortment not currently visible on the market, and for Order Nordic and our partners, the launch opens doors to entirely new customer segments,” says Anders Larsson, Sales Manager at Order Nordic and one of the key figures behind the Candy initiative.