BRANDS IN SPOTLIGHT is heating up

This time, Ola Selmén steps into the cozy world of Åviken, where waffles aren’t just a treat – they’re practically a lifestyle. He meets Elisabeth, the Norwegian CEO who confirms the golden rule: one waffle a day keeps the bad mood away (company policy? Probably). 

With high wattage and even higher expectations, Ola dives into the science of waffle irons – and quickly derails into the fine art of cooking everything in them.

🫓 Libabröd? Sure.

🌯 Tortilla wraps? Absolutely.

🌀 A “bulle-i-bulle”? Well…

Tune in for a warm and sweet look behind the scenes of the brand that’s making Scandinavia sizzle – one waffle at a time. 🙌

📡 BRANDS IN SPOTLIGHT is back – and this time, we’re serving… router à la carte. 🍽️🛜

In this episode, Ola Selmén meets Pierre Alv from D-Link, the networking expert who knows exactly how many routers it takes to turn your home into a connected fortress. (Spoiler: more than you think, but fewer than your neighbour probably has.)

From Mesh systems and streaming obsessions, to phones, TVs, tablets, toasters (probably) – Pierre explains how everything talks to everything these days. And Ola? He’s mostly wondering how many routers he can fit on a plate before someone calls IT.

Expect a few signal-boosted laughs, and some honest answers to questions most of us are too shy to ask. Because when it comes to staying connected – it helps to have friends like D-Link. 🙌

🇩🇰 BRANDS IN SPOTLIGHT goes international… sort of. 😉

This time, Ola Selmén welcomes Jacob from Smartwares – the Danish globetrotter who calls his trips to Sweden “local travel” (despite HQ being in the Netherlands 🇳🇱). Jacob brings with him not just charm and hygge, but also a hand-picked selection from a range of 800 kitchen appliances. Ready to serve up a proper lunch? We’re talking coffee makers, sandwich grills, airfryers – and maybe, just maybe, a dash of beer for that Nordic twist.

🍻 Can you really cook with beer in an airfryer?
🧇 How many appliances does one Dane really need to make a toastie?

Join us for sizzling questions, crispy answers, and a peek into how Smartwares is cooking up clever solutions for everyday life. Because when innovation meets intuition – lunch gets dejlig.

🔥 BRANDS IN SPOTLIGHT is back – and it’s eggstra special this time! 🍳🎤

This round, Ola Selmén takes on Champion – our very own home & household brand that’s been making everyday life smoother, smarter, and a bit more stylish.
Who better to grill (gently) than product maestro Philip Silwer? He’s the brain behind everything from toasters to air fryers – and the man who might just offer you breakfast if you ask nicely.
Tune in for insights, eggs, and a hearty dose of product passion. Let’s talk homes, habits, and how great design can make all the difference. Because at the end of the day – being a Champion starts at home. 💪

❤️ BRANDS IN SPOTLIGHT is ON! 🎤

We’ve handed the mic to the one and only Ola Selmén – TV host, entertainer, and now... our official brand whisperer! In this brand-new series, Ola meets the minds behind the amazing brands we work with. Expect fun, facts, and stories that bring our partnerships to life.
- First up in the hot seat: Audeeo – our audio brand that’s turning up the volume on quality sound and stylish design. What’s the story behind the brand? Where is it headed? And can a pair of headphones really survive Ola’s stress test?
🎧 Spoiler: they can. Even with bagpipe music on full blast.
- Tune in, laugh a little, and get to know the brands that are shaping the future of electronics – with a twist.